Cookie policy

What this policy covers

This policy explains the cookies and similar browser-storage technologies used on infinitywebsolutions.co.uk. It should be read with the privacy policy.

Necessary storage

Necessary storage supports choices and functions you request. It is not used to build an advertising profile.

• theme: remembers whether you selected the light or dark appearance.
• iws_consent_v1: remembers whether you accepted or rejected optional measurement, normally for up to 180 days.
• Cloudflare Turnstile security data: used on enquiry forms to distinguish genuine submissions from automated abuse. This is required to protect the form.

Optional advertising and analytics measurement

The Google tag starts with advertising and analytics storage, advertising user-data use and ad personalisation denied. Optional Google cookies and full advertising measurement are enabled only if you select “Accept optional”. Google may receive limited, cookieless consent-mode signals before you make or store that choice.

When optional measurement is accepted, Google technologies may measure page visits, campaign information and agreed conversion actions such as a completed enquiry or contact-link click. When a form is submitted after acceptance, email and telephone information may be used for enhanced conversion measurement. Google’s tag handles this information for matching in accordance with its technical and policy requirements.

The browser-storage key iws_attribution_v1 may retain campaign values such as UTM parameters, gclid, gbraid or wbraid during the enquiry journey after optional measurement is accepted.

Your choice

You can reject optional measurement and still use the website and submit an enquiry. “Reject optional” and “Accept optional” are presented together when no current choice exists.

Review cookie settings

You can also clear this site’s data in your browser. Browser controls may separately block or delete cookies and local storage.

Current configuration

The Google tag is configured with denied consent defaults. Cookies and full advertising measurement are enabled only after an accepted choice. The exact Google cookies that may be set after acceptance depend on the Google services configured at that time and may change as Google updates its technology.

Contact

Questions about website storage can be sent to [email protected].